MELISSALAND

Nice ad Intel!

Read more about Intel’s new campaign here

I once ran out and bought the perfume Noa by Cacharel after seeing its commercial (which sadly I cannot find online anymore, or else I would share it). Since I cannot smell, this is the sort of thing I base my choice of perfume on….the visual cues (and Noa had some fabulous packaging in my opinion. Unfortunately after buying it, I was told by a friend that it smelled like ‘old lady’)

Anyway, today I saw online the commercial for the new Gucci perfume, Flora. The commercial was surprisingly directed by Chris Cunningham (who has directed well known music videos for the likes of Bjork & Apex Twin)

I have to say……

……I’m sold.

With Donna Summer’s eerie new recording of “I Feel Love”  and the sweeping 20,000 fake flowers, I think Cunningham + Gucci have done well.

I’m definitely feeling some love for this ad.

I don’t watch a lot of television these days, so I miss out on a majority of commercials (I happen to like commercials and movie trailers as part of me used to want to get into advertising and marketing) - anyway, I came across this spot that Zig Toronto created for Best Buy for this past holiday season:

Totally fantastic ad. Here is another

I just love them. I was thinking recently about how to engage people more at the gallery and this ad reminded me of exactly the same reason why someone would buy a piece of artwork (well, most people) - because it gets you EXCITED. It inspires you. It gets your emotions going. We want things like that in our lives. Its been great to watch the few people who have returned to see the Such Great Heights exhibit two, sometimes three times now - and with each subsequent visit bringing a new friend along explaining, “you have to see this piece…”

What exhibits or shows have gotten you excited lately?